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	<title>Rocket Agency</title>
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		<title>Google Ads Updates &#038; Trends 2026</title>
		<link>https://rocketagency.com.au/blog/google-ads-trends-2026</link>
					<comments>https://rocketagency.com.au/blog/google-ads-trends-2026#respond</comments>
		
		<dc:creator><![CDATA[Ashlesha Balyan]]></dc:creator>
		<pubDate>Thu, 22 Jan 2026 07:55:29 +0000</pubDate>
				<category><![CDATA[Digital Marketing Resources]]></category>
		<guid isPermaLink="false">https://rocketagency.com.au/?p=6672</guid>

					<description><![CDATA[<p>Read the latest Google Ads updates for 2026. From ads in AI Mode to new reporting metrics, here are 12 trends marketing trends teams and advertisers need to watch out for.</p>
<p>The post <a href="https://rocketagency.com.au/blog/google-ads-trends-2026">Google Ads Updates &#038; Trends 2026</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://rocketagency.com.au/blog/google-ads-trends-2026">Google Ads Updates &#038; Trends 2026</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
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		<title>Generative AI for Content &#038; Copywriting</title>
		<link>https://rocketagency.com.au/blog/generative-ai-guide-for-content-and-copywriting</link>
					<comments>https://rocketagency.com.au/blog/generative-ai-guide-for-content-and-copywriting#respond</comments>
		
		<dc:creator><![CDATA[Ashlesha Balyan]]></dc:creator>
		<pubDate>Mon, 12 Jan 2026 02:02:25 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<guid isPermaLink="false">https://rocketagency.com.au/?p=6629</guid>

					<description><![CDATA[<p>Learn how to plan, research and write high-performing content using Gen AI tools, and apply them smartly across your copywriting and content creation process.</p>
<p>The post <a href="https://rocketagency.com.au/blog/generative-ai-guide-for-content-and-copywriting">Generative AI for Content &#038; Copywriting</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://rocketagency.com.au/blog/generative-ai-guide-for-content-and-copywriting">Generative AI for Content &#038; Copywriting</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>What Is E-E-A-T in SEO? A Practical Guide to Building Trust, Authority &#038; Expertise in 2026</title>
		<link>https://rocketagency.com.au/blog/eeat-and-content-best-practices</link>
					<comments>https://rocketagency.com.au/blog/eeat-and-content-best-practices#respond</comments>
		
		<dc:creator><![CDATA[Joe Alder]]></dc:creator>
		<pubDate>Mon, 15 Dec 2025 03:09:38 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<guid isPermaLink="false">https://rocketagency.com.au/?p=6556</guid>

					<description><![CDATA[<p>Rocket Agency’s 2026 guide to E-E-A-T in SEO shares content best practices to prove experience, expertise, authority, and trust for long-term rankings.</p>
<p>The post <a href="https://rocketagency.com.au/blog/eeat-and-content-best-practices">What Is E-E-A-T in SEO? A Practical Guide to Building Trust, Authority &#038; Expertise in 2026</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://rocketagency.com.au/blog/eeat-and-content-best-practices">What Is E-E-A-T in SEO? A Practical Guide to Building Trust, Authority &#038; Expertise in 2026</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></content:encoded>
					
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		<title>Automated Marketing Campaigns with AI in 2026: How to Prepare</title>
		<link>https://rocketagency.com.au/blog/automated-marketing-campaigns-with-ai-in-2026</link>
					<comments>https://rocketagency.com.au/blog/automated-marketing-campaigns-with-ai-in-2026#respond</comments>
		
		<dc:creator><![CDATA[Ashlesha Balyan]]></dc:creator>
		<pubDate>Mon, 15 Dec 2025 02:04:39 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<guid isPermaLink="false">https://rocketagency.com.au/?p=6552</guid>

					<description><![CDATA[<p>Learn the tools you need to prepare your team for AI automation. Understand where it truly adds value, how to involve your team and integrating where it makes sense.</p>
<p>The post <a href="https://rocketagency.com.au/blog/automated-marketing-campaigns-with-ai-in-2026">Automated Marketing Campaigns with AI in 2026: How to Prepare</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://rocketagency.com.au/blog/automated-marketing-campaigns-with-ai-in-2026">Automated Marketing Campaigns with AI in 2026: How to Prepare</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>What Percentage of Your Revenue Should Go Into Marketing?</title>
		<link>https://rocketagency.com.au/blog/what-percentage-revenue-to-marketing</link>
					<comments>https://rocketagency.com.au/blog/what-percentage-revenue-to-marketing#respond</comments>
		
		<dc:creator><![CDATA[David Lawrence]]></dc:creator>
		<pubDate>Thu, 06 Nov 2025 02:33:00 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<guid isPermaLink="false">https://rocketagency.com.au/?p=777</guid>

					<description><![CDATA[<p>We're going to give you the numbers you seek. But read on, it’s critically important to understand that there are some factors you need to take into account when deciding the percentage that’s right for your business.</p>
<p>The post <a href="https://rocketagency.com.au/blog/what-percentage-revenue-to-marketing">What Percentage of Your Revenue Should Go Into Marketing?</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://rocketagency.com.au/blog/what-percentage-revenue-to-marketing">What Percentage of Your Revenue Should Go Into Marketing?</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Designing for Attention: Are Short-form Videos the New Standard?</title>
		<link>https://rocketagency.com.au/blog/designing-for-attention-are-short-form-videos-the-new-standard</link>
					<comments>https://rocketagency.com.au/blog/designing-for-attention-are-short-form-videos-the-new-standard#respond</comments>
		
		<dc:creator><![CDATA[Ashlesha Balyan]]></dc:creator>
		<pubDate>Sun, 02 Nov 2025 23:17:16 +0000</pubDate>
				<category><![CDATA[Digital Marketing Tactics]]></category>
		<category><![CDATA[Social Media Ads]]></category>
		<guid isPermaLink="false">https://rocketagency.com.au/?p=6521</guid>

					<description><![CDATA[<p>Short-form video is reshaping marketing. Learn how brands across industries are capturing attention, driving engagement, and staying relevant.</p>
<p>The post <a href="https://rocketagency.com.au/blog/designing-for-attention-are-short-form-videos-the-new-standard">Designing for Attention: Are Short-form Videos the New Standard?</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://rocketagency.com.au/blog/designing-for-attention-are-short-form-videos-the-new-standard">Designing for Attention: Are Short-form Videos the New Standard?</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>How to Rank in ChatGPT: Your Questions Answered</title>
		<link>https://rocketagency.com.au/blog/how-to-rank-in-chatgpt-your-questions-answered</link>
					<comments>https://rocketagency.com.au/blog/how-to-rank-in-chatgpt-your-questions-answered#respond</comments>
		
		<dc:creator><![CDATA[Joe Alder]]></dc:creator>
		<pubDate>Sun, 26 Oct 2025 06:54:32 +0000</pubDate>
				<category><![CDATA[Digital Marketing Tactics]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://rocketagency.com.au/?p=6403</guid>

					<description><![CDATA[<p>ChatGPT is reshaping how Australians search and buy. Discover practical strategies to make your brand visible in AI-driven search - from quick wins to future-proofing your SEO.</p>
<p>The post <a href="https://rocketagency.com.au/blog/how-to-rank-in-chatgpt-your-questions-answered">How to Rank in ChatGPT: Your Questions Answered</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://rocketagency.com.au/blog/how-to-rank-in-chatgpt-your-questions-answered">How to Rank in ChatGPT: Your Questions Answered</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>ChatGPT Traffic Converts 5.1x More Than Organic Traffic</title>
		<link>https://rocketagency.com.au/blog/chatgpt-traffic-converts-5-1x-more-than-organic-traffic</link>
					<comments>https://rocketagency.com.au/blog/chatgpt-traffic-converts-5-1x-more-than-organic-traffic#respond</comments>
		
		<dc:creator><![CDATA[James Lawrence]]></dc:creator>
		<pubDate>Wed, 01 Oct 2025 04:29:15 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://rocketagency.com.au/?p=6487</guid>

					<description><![CDATA[<p>ChatGPT traffic converts 5.1x more than organic traffic. Discover why and what it means for marketers.</p>
<p>The post <a href="https://rocketagency.com.au/blog/chatgpt-traffic-converts-5-1x-more-than-organic-traffic">ChatGPT Traffic Converts 5.1x More Than Organic Traffic</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://rocketagency.com.au/blog/chatgpt-traffic-converts-5-1x-more-than-organic-traffic">ChatGPT Traffic Converts 5.1x More Than Organic Traffic</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The Science of Influence: How Dr. Robert Cialdini’s Principles are Shaping Modern Marketing</title>
		<link>https://rocketagency.com.au/blog/the-science-of-influence-how-dr-robert-cialdinis-principles-are-shaping-modern-marketing</link>
					<comments>https://rocketagency.com.au/blog/the-science-of-influence-how-dr-robert-cialdinis-principles-are-shaping-modern-marketing#respond</comments>
		
		<dc:creator><![CDATA[Ashlesha Balyan]]></dc:creator>
		<pubDate>Mon, 01 Sep 2025 02:40:07 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<guid isPermaLink="false">https://rocketagency.com.au/?p=6392</guid>

					<description><![CDATA[<p>Explore how Robert Cialdini’s 7 principles of influence apply to modern marketing. Discover...</p>
<p>The post <a href="https://rocketagency.com.au/blog/the-science-of-influence-how-dr-robert-cialdinis-principles-are-shaping-modern-marketing">The Science of Influence: How Dr. Robert Cialdini’s Principles are Shaping Modern Marketing</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://rocketagency.com.au/blog/the-science-of-influence-how-dr-robert-cialdinis-principles-are-shaping-modern-marketing">The Science of Influence: How Dr. Robert Cialdini’s Principles are Shaping Modern Marketing</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>How to Structure Content for AI SEO</title>
		<link>https://rocketagency.com.au/blog/how-to-structure-content-for-ai-seo</link>
					<comments>https://rocketagency.com.au/blog/how-to-structure-content-for-ai-seo#respond</comments>
		
		<dc:creator><![CDATA[Joe Alder]]></dc:creator>
		<pubDate>Tue, 26 Aug 2025 23:30:49 +0000</pubDate>
				<category><![CDATA[Digital Marketing Tactics]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://rocketagency.com.au/?p=6379</guid>

					<description><![CDATA[<p>Learn the exact content structure that gets your pages ranking in both search engines and AI tools, with step-by-step tips and clear examples.</p>
<p>The post <a href="https://rocketagency.com.au/blog/how-to-structure-content-for-ai-seo">How to Structure Content for AI SEO</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://rocketagency.com.au/blog/how-to-structure-content-for-ai-seo">How to Structure Content for AI SEO</a> appeared first on <a href="https://rocketagency.com.au">Rocket Agency</a>.</p>
]]></content:encoded>
					
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